Comprehensive Solutions for
Content and Data using NFC tags

Ecommerce transactionsfrom Mobile*
Consumers usingSmartphones in-store**

* IMRG Capgemini Quarterly Benchmark, February 2015
**, “Survey: 90% of Retail Shoppers Use Smartphones in Stores”, July 20th, 2015

NFC is quickly becoming a


NFC is quickly becoming a lifestyle

NFC Omni-Channel Marketing

Zero Moment of Truth (“Micro-Moments”)


65% of consumers look up more information online now versus a few years ago


100+ hours of “how-to” content havebeen watched on YouTube so far this year


82% of smartphone users consult their phones while in a storedeciding what to buy


Comprehensive Solutions for
Content and Data using NFC tags


Cross-sell and up-sell

Matching/complementary cosmetics

Location-based promotions

General campaigns

Brand loyalty-exclusive offerings

Customized workshops, tips, etc.

Alignment with customer profile
purchase history, personal preferences


Mobile is Commerce


Comprehensive Solutions for Content and Data using NFC tags

Smartconnect creates and optimizes content for Mobile and Microsites.

Powered by NFC technology we drive the consumer through an enhanced experience, raising brand awareness which increases online and instore buying.

Data from the consumer interaction is fed back to the brand pinpointing consumer interaction empowering the brand to be innovative in marketing strategies, in real time.


Ecommerce transactions from Mobile*

Consumers using Smartphones in-store**

WHOSE voice do they hear?


Targeting Millennials

Millennials go online wirelessly

Demographics Targetting Millennials



“Consumers want the ability to use their mobile devices as part of their in-store shopping experience.”

“The more consumers use mobile devices, the more they desire seamless retailing.”

Source: Accenture 2015


Consumer Journey

Consumer Journey

Connecting the Consumer to the Brand

Increases in-store sales


“27% of US digital buyers are more likely to purchase multiple times if they received personalized promotions or offers.”

Avangate, May 2015 survey “Personalization for Retailers Roundup” (eMarketer, Inc.)

Connecting the Consumer to the Brand
Connecting the Consumer to the Brand

Connecting the Consumer Smart Connect

Campaign Management

  • Connector.Connector.

    Straightforward tag management

  • Connector.Connector.

    Each Tag individually serialized

  • Connector.Connector.

    Each tag authenticates the product

  • Connector.Connector.

    Analytics and visualization to facilitate understanding

  • Connector.Connector.

    Data Analysis or Consumer activity on the site

  • Connector.Connector.

    Establish Pull Connections

  • Connector.Connector.

    Data Mining for the brands


OPTIMIZATION of Content and Management Re-invent your message on the Fly

Visualizing Real-World
Activity in the Cloud

Visualizing Real-World Activity in the Cloud
Visualizing Real-World Activity in the Cloud
Dynamic, contextually relevant
experience management

Product type & Unique ID

Product state (open/sealed)


Number of taps


Tap history analytics of fresh
first-party data

Device ID

Date & time

Location attributes

Product attributes


About CMSmartconnect

Co-Founders Jeremy Cohen and Gary Montalbano are spearheading the integration of NFC technology into cosmetics packaging. Gary and Jeremy have combined 65+ years of experience in the trade and are both highly regarded professionals. Gary’s recent experience includes V.P of Packaging at Estee Lauder Companies managing mega-brands La Mer, Clinique, and Bobbi Brown Cosmetics. Jeremy is currently, and is active, as CEO of Knoll Printing & Packaging, Inc., a Global supplier of Luxury Secondary Packaging to the Cosmetics and Spirits industry.

CMSmartconnect was formed to implement commercialization and guide Cosmetics Companies adapting NFC technology. This includes incorporating Thinfilm’s NFC tags into the supply chain, developing optimized content for microsites to capitalize on the power of the technology, and providing insight and targeted reporting on the data collected.

CMSmartconnect–A whole new way to shop…

Contact us


We are eager to help answer any and all of your questions pertaining to our product. You merely have to tell us who you are and indicate the nature of your inquiry and submit it to us. We will get back to you soon thereafter. Thank you.